Yahoo Sports and BetMGMYahoo Sports recently announced that it has entered into a multi-year agreement with MGM Resorts that will allow its users exclusive access to the BetMGM sports betting app. Users who live in states where sports betting is legalised should be able to access the BetMGM app from next months and place sports bets on a variety of international and domestic sports.

The partnership agreement is a win-win for both companies as Yahoo Sports is one of the most heavily trafficked sites in the US. The majority of sports bettors in the country tend to play with either Draft Kings or FanDuel who are the two biggest Daily Fantasy Sports (DFS) operators in the country.

Yahoo Sports has over 60 million users and a majority of them are DFS players. This new partnership will bring BetMGM to the forefront and should result in a massive boost in BetMGM player sign-ups. Yahoo Sports will serve as an affiliate of the sports betting app and will make most of its revenue from its affiliate commissions.

BetMGM

 

The BetMGM sports betting app has been developed in partnership with GVC Holdings and it has a number of interesting features that will appeal to Yahoo Sports users. The BetMGM app has a long list of sports for users to bet on, allows for in-play betting, has loads of different prop bets that make it interesting for both hardcore sports bettors as well as those getting into sports betting for the first time.

MGM Resorts does have a massive customer base in the US but the company has struggled in the past to attract millennials. This deal with Yahoo Sports could be the answer to that problem as a lot of Yahoo Sports users are millennials who come to the site for the content that is on offer. The content should help drive them and offer them the opportunity to sign-up and start betting no BetMGM.

Terms Of The Agreement Not Revealed

Both Yahoo Sports and MGM Resorts did not disclose the terms of the multi-year partnership. The CEO of Verizon Media, Guru Gowrappan said that the company’s goal is to focus on sports and sports betting in 2020 and this partnership is perfectly aligned with that goal.

Verizon Media is the company that owns Yahoo, AOL and HuffPost. Gowrappan said Yahoo Sports will not only focus on driving traffic to BetMGM but also focus on boosting bets made on the platform.

Categories: News

Posted on: 30th October 2019 by: Gary Beachley